The reason for my choice of these two techniques is that this ad Appeals to parents fear because the internet is the source of a lot of information that can be accessed at any time and with the computer literacy rates rising among young children, they can accidentally stumble upon something things that shouldn't be shown to them at their age forever corrupting them as this ad is showing. The Black and White Fallacy in this ad is that if parental controls aren't placed on your computer your children will end up cutting the hair off of their toys which will lead to more and more problems later in their life.
