Propaganda in Advertising/PR

I found this lovely ad while my mom was on a site named parenting weekly. The two types of propaganda techniques that  I feel are most predominant in this ad are "Appeal to Fear" and "Black and White Fallacy."


The reason for my choice of these two techniques is that this ad Appeals to parents fear because the internet is the source of a lot of information that can be accessed at any time and with the computer literacy rates rising among young children, they can accidentally stumble upon something things that shouldn't  be shown to them at their age forever corrupting them as this ad is showing. The Black and White Fallacy in this ad is that if parental controls aren't placed on your computer your children will end up cutting the hair off of their toys which will lead to more and more problems later in their life.

Movies Or Recordings

My favorite sound recording of 2009-10 is a song that I have recently discovered named Got This Money by Childish Gambino, the reason for this being for me its one of those songs you can just pop into your car cd player and just go for a long drive and just relax and cruise. It's a very simple yet addictive r&b song and the main message of the song is spending a day off with someone you car about doing whatever makes you two happy. I had to download his album (for free off his website) after a friend had played a couple other songs of his and I decided to check it out and I'm glad I did.His last performance of this song at The Bootleg Theater in La is right underneath this post!


 As for my favorite oldie is going to be Biz Markie- Just A Friend, this song really makes me laugh because almost everyone has been in this situation and still today if you play this song everyone will know at least a couple words to it. The first time I heard this song I was going home from school when I was around 11 or 12 and it was on a cassette my dad had.

Magazine Proposal

So my new proposal for the newest, hip-est, and most honest,up and coming urban online magazine is to be named, Swagger!. What Swagger! does is take the lastest news in mens fashion, urban and preppy, along with music and just the general lifestyle of a young urban follower. What sets this magazines apart from other lifestyle and fashion magazines is that Swagger! takes the affordable clothing for young teens to middle aged adults, not just the high priced name brand items that are promoted in music videos and t.v. shows. 

Splicing affordable urban fashion with upcoming artist local and world wide will set us apart from magazines like Complex  and GQ in a way that would bring loyal supporters away from those magazine to our magazine. Those looking to see what is happening with the urban lifestyle outside of their driving distance will appreciate this magazine because it will not only show different styles of living and style, but lets the age group identified (16-25) expand their own creativity in efforts to create their own self image. Our advertisers would be major and indie music labels looking to find a definite way of reaching our selected age group, who is the main purchasers of online and hard copies of music. Apple with Itunes would be included in some of the advertising within the magazine as an option to purchase the music that is featured in some of our articles. As for the fashion aspect we will have major providers of urban fashion such as Karmaloop, Jackthreads, and Plunder, bringing them more traffic and members to their sites and we can have reverse advertising on their site bringing us more viewers and subscribers. 

The premier issue of our magazine will be simple with the cover showing a man tagging (graffiti) Swagger! onto a blank canvas in the middle of the cover with the word Swagger in black and yellow, also hidden on the canvas will be words in black and/or yellow in small print: messages from the readers, from us to you, the world right now, upcoming artist, swag, and talk much; which will all be hyper linked to different pages of the magazine, thus giving the reader complete control over what he/she wants to read first or shows the most interest in. And each would be their own articles of the premier issue: With From Us to You being part of every issue just giving news to the masses on some words from the editors and those who help publish the blog giving their favorite musical, clothing and interesting facts of the week or day. Upcoming Artist, would be a brief bio of an artist/group that was suggested by the editors of the magazine and would include links to either the facebook, myspace or twitter accounts. Talk Much, is an interview section that was done with the voted artist of the week. Message From the Readers, is what it is: posts from viewers of the magazine that are questions and answers or just comments about what they like personally. 

With Swagger! magazine we could take the online/hard copied urban magazine industry by landslides, the audience is there, they just need some proper convincing and opportunity!

The Media and I (An Autobiography)

To The people happily reading this, 


so this is my first time ever doing a blog since Xanga ( I know some of you remember those days, you know, before myspace and facebook existed)  I'm currently a student at De Anza college majoring in communications with a focus in public relations. My goals as of now are to transfer to preferably San Jose State due to the fact that I hear they have an amazing communications program so it should be pretty interesting to see how that is but I'm not being picky about where I get accepted to :] 


on to the autobiography part, out of the eight types that are listed I would have to say my relationship with recordings is the greatest. Even as I am writing this autobiography I have my itunes blasting playing music. I feel recordings or music is a soul soother, theres music for every type of person out there and its universal. I've been so involved in music after supporting the local artists even some that are my friends that it just takes over and I get lost looking for songs that I cant get out of my head. Music and Recordings have been important to me since I was a little baby, my parents told me when I was younger the only way to get me to sleep was to put me in a car, play music and go for a short drive around the block, weird I know. The Internet to me is like a gateway to so many things, music, friends, family, news. It is the one thing I can do all day and never get bored and always find something to do. I have it on my phone, theres wi-fi almost everywhere you go. I love how you can see so many different views and different sources for information all in one convenient location.


I'm just going to combine the two categories of Books and newspapers because honestly, I dont read either of the two as much as a should. I went to a private school all my life (besides De Anza) and there was always some short of summer reading or a stack of books we had to read either before school started or during the school year. Instead of reading being something enjoyable, it became more of a obligation and that is no bueno. For example: in middle school we had the option of doing a book report on whatever book we wanted and at the time the Harry Potter series was just starting to become popular, but we couldn't even use that book because it spoke of "wizards and magic," Can you say stifled childhood? Anyway, went off on a little tangent there, as for newspapers  I just never really had an interest in what was going on in the world until I had taken my first Politcal Science class at De Anza. It was a real eye opener for me and I honestly took an interest in politics and especially the tactics used by media to convey information in different ways. This class where I learned my most important rule of living: Dont believe anything just hearing it one time, always look for different sources.  Other then that poli class I stopped reading the newspapers and just keep up with the yahoo! news feeds as a way to stay semi-connected to the rest of the world.


Hmm so i stopped listening to the radio a long time ago simply for the fact that, I among some other people that I have talked to are convinced there is so much better and deeper music that can be found via the internet, Besides podcasts and pandora because both of these allow you to customize what your hearing to a certain extent.I dont listen to  News radio either, never tried it before, and most of the time I'm told its extremely opinionated, but opinions are good I guess. Movies, I wish I could watch more due to the fact that I think its an excellent source for entertainment especially when your with a large group of friends or just by yourself with another person. Television is more a past time for me. I really only watch it when there are certain shows on , and the other times its just channel surfing. When I was younger I would watch t.v. alot more. Lets just say if I wasn't at school, I would be in front of the t.v.. Now-a-day, I just don't have the time for it. School, work, homework, dance, repeat the next day. This is way longer then I had ment to be so thats all for now, but before I go here is my musical injection of the night: His name is Chilhood Gambino. Check him out :]


J